09.22.2016

For the Long Haul

I have officially decided to scale back on style/outfit posts, max two a week, and spend more time talking with you guys. After all pictures of clothes can get boring real quick! I’ll still be showing off my New England […]

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I have officially decided to scale back on style/outfit posts, max two a week, and spend more time talking with you guys. After all pictures of clothes can get boring real quick!

I’ll still be showing off my New England style on Tuesdays & Fridays; butttttt I’ll be spending Wednesdays connecting with you all through posts focused on my day-to-day lifestyle.

These posts will be a way for us all to connect and really get to know  each other better. I get so many questions from you all, and I would love to use these posts to answer your questions and share as much helpful information as possible here. & if you’re wondering what category these posts will fall under, you can find them in the serendipity section! 

Sooooo let’s jump right in! 

For the Long Haul: 


I’m jumping right in today with a post focused on the root of my TCC business plan,  the long haul. I get sooooo many emails from you guys asking questions about how to start a blog and how to really make it grow. I especially get a lot of questions about growing an instagram following & to that I always say, keep working at it everyday, it’s a long haul thing. 

To prove my point, I literally just scrolled all the way back to the first instagram picture ever taken on @thecoastalconfidence account, to show you all, it takes time! I started my instagram account on March 7, 2014 exactly one year after starting my blog. So two years later, I’m here to say give it time and aim for the long haul. 

I have never purchased followers, however I had friends that have, and while purchasing followers might ‘seem’ like overnight success, it really isn’t!

The whole point of having a following is having people that are engaged with your content, remember that! 

What I mean is, if you have 10,000 fake followers, it might look amazing but in the long haul it doesn’t help because ‘fake’ followers won’t be engaging with your blog, spreading the word about it or purchasing product. They are exactly what they are, imaginary/fake.

So don’t worry about the numbers & don’t rush yourself, think about your blog & readers for the long haul. When I first started my account, I would get 10 people one day, get reposted by a brand and get another 100 followers the next day, and so on and so on. Growing a ORGANIC following, takes time and work. If you want the real deal, then be in it for the long haul!

Trust me ladies, give it time and it will grow. I can remember logging onto Goggle Analytics and seeing that 5 people had visited my site that day, and literally being soooooo excited. Today I see over 150 people viewing my site daily but I’ll never forget that it all started with just five. 

If you really care for something & want to make it work, give it a ton of effort and give it time. Oh & trust me, sometimes I get soooooo frustrated, and sometimes I wish things would just happen overnight, but to be honest that isn’t how the cookie crumbles. 

Be in it for the Long Haul and remember, it’s not all about numbers, and you’ll see success I PROMISE! xx A

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  1. I would love to see more fall styles. As a Vermonter, these clothes dominate a lot of the year:)

  2. I’m so happy I found this blog!! For the TCC home store, it would be cool if you carried some of those geode drink coasters I’ve been seeing! Also maybe doing an essentials post for decorating your room on a budget!

  3. Love your blog posts and Instagram so much! I would love to see something in the TCC store for southern states like Georgia. Us southern girls would love to flaunt one of your gorgeous mugs around here! Thanks for the opportunity of winning the beautiful Kate spade bag! Xoxo Caitlyn

  4. So glad I finally got a chance to read this! It’s so cool to see how you’ve grown so much over the years.

    As far as the TCC store, what are the chances you’ll start carrying drink coasters for the cup holders in your car? I’ve started to see some pop up in small businesses in CT and think they’d be the cutest things to have as gifts!

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