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The other day I got an email from a reader asking what Matt’s role was on the TCC, and I instantly wanted to do a post on the topic. I love behind the scenes content, I’m a sucker for the show ‘how it’s made’ (anyone else addicted to that show?) and all things behind the camera. I just think it’s so fascinating, so I figured I’d bring you all behind the blog for a day. 

Now, every day is different when you’re a blogger. But no matter what, at least once a week you’ll find Matt & I outside shooting content.

You know the saying: if it looks easy, it’s probably not. Well that sums up shoot days. 

I think a lot of people think shooting content can be super simple but I would say this is one of the busiest days of the week for Matt & I. 

The night before the big shoot, I’ll usually hang up all my outfits. & I mean the whole outfit, picture Lauren Conrad working at Teen Vogue kind of organizing outfits. I’ll pick the perfect top, skirt, scarf, earrings, lipstick, purse, shoes and even undergarments for each outfit ;). 

It’s all about the details you know. The day of, Matt is busy usually running out to the local Whole Foods to grab some props. Sometimes a coffee, maybe some macaroons or little cakes and ALWAYS flowers. 

I love including flowers in the shoot, I’m not too picky when it comes to what kind of flowers but I usually have a specific color in mind, oh and ALWAYS wrapped with craft paper. Sometimes I’ll even send Matt with craft paper, just in case they don’t have any (hahaha). 

While Matt’s out picking flowers (literally lol), I’ll be steaming the clothes and hanging them in the car. The worst thing EVER is getting to a shoot location and forgetting one shoe, or even worse the camera (it has happened guys). 

So I go over the checklist, and I literally check it twice and then we depart.

From here Matt takes on the role of a Renaissance Man. He drives us to our location because I hate driving, he guards the car as I change outfits and we embark on taking pictures. 

Now, sometimes I shoot with a photographer, but sometimes I shoot with Matt; it all depends on our schedule and how busy we are. 

It takes about a solid 15-25 min to shoot each outfit. 

So basically, this could take from 1 to 3 hours depending on how many outfits we are shooting.

Besides helping out on shoots, Matt also has a big role in the business side of the blog.

I would 100% say, I’m good cop and Matt’s bad cop. I have an issue when it comes to saying no or dealing with ‘takers’ and Matt’s the first person to tell me to stick to my guns.

Matt’s Role on The TCC:

PROOF READING EVERYTHING – I have the WORST spelling so Matt reads through all my posts and important emails before anything goes live.

BAD COP – he’s the first person to tell me when I need to say no or when I’m just taking on too much. I hate saying no, but sometimes it’s for the best.

BUDGETING = I’m a finance major that hates finances. I’m all about spending money on “your” business to make money, so Matt’s always the first person I turn to whenever I’m looking to budget new expenditures.

PHOTOGRAPHER – when needed Matt makes a pretty good photographer, I’m not going to lie! 

SOUND BOARD – Well, I think this is his most important role. Because I work from home and I’m not around a ton of people, Matt is my go-to soundboard, all ideas, brand strategies and strategic plans are run by Matt. I always think it’s essential to talk about an idea, so having his ears open (most of the time) really helps. 

Okay, that’s all I got. If you guys have any other questions or want to see any other behind the scenes content, reach out and let me know! I love sharing. xx Aubrey 

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